Connect GA4 properties. Import website analytics data alongside ad platform data. Attribution comparison: platform-reported vs GA4-reported conversions. Funnel analysis from ad click to conversion.
Features:
- GA4 Data API v1 — OAuth2
- Website metrics: sessions, bounce rate, avg session duration, pages/session
- Conversion path analysis: which platforms contribute to which conversion paths
- Attribution model comparison (platform-reported vs GA4 last-click vs data-driven)
Impact: Every advertiser uses GA4. Cross-referencing ad platform data with GA4 is the standard truth check for attribution.
