Connect Taboola accounts via Backstage API. Import campaigns with performance data: impressions, clicks, conversions, CTR, CPC, CPA, ROAS, visible impressions, viewability rate. Unified dashboard alongside social and search platforms.
Key technical notes:
- Taboola Backstage API — OAuth2 client_credentials flow
- Entity hierarchy: Account → Campaign → Campaign Item (ads)
- Campaign types: Sponsored Content, Video
- Unique metrics: visible impressions, viewability rate, engagement score
- Publisher-level reporting (which sites show your ads)
Impact: Taboola is the #1 native advertising platform (9B+ daily page views). Agencies running content discovery campaigns need this data alongside social ads.
